Fun fact: in some emerging countries, FB became "the internet" because very early on, FB cut deals with local cellular telcos to make it so that FB browsing did NOT count towards their bandwidth quotes.
Call someone - costs money.
Call someone via Messenger - free
Visit a company website = cost money
Visit a company's FB page = free
Research a topic = costs money
"Research a topic" on FB = free
Examples: Kenya, Myanmar, Indonesia, Nigeria, South Africa.
Its crazy.
Americans who get their "news" from FB... well, they have no excuse.
Western users are logging off, but across the continent the social media company is indispensable for everything from running a business to sourcing vaccines. How did it become inescapable?
www.theguardian.com