True, but that's a chicken or the egg problem. The Charger is Dodge's best car name because it's Dodge's best car name. There's no secret formula in the name, it was just attached to their coolest intermediate, it could easily have been called a Coronet. I know marketing helps but if a car is amazing, people will buy it, especially now with less choices (only 4, really, today), back during the '60s and '70s every manufacturer had a dozen choices. People love the Challenger now in a way that it never really took off back in the '70s. Why? Because it's a great car, looks cool, goes fast. It could be called the Box and it would still sell.
If "Charger" is such a great name why do they keep attaching new names to it? Daytona and Super Bee and whatever else, no respect for history, just trot out every name. Why is the Challenger a Demon now? I like the new names, Hellcat and whatever, because the engines are new. But stop slapping every old name onto one car over and over, it's confusing. Make the 4-door the Coronet then make the 2-door (like that EV concept is threatening to do) the Charger, done. That EV proves (like the previous concept attempt) that they're capable of making a goddamn 2-door Charger. I hope it gets made and if people scream for 4 doors then the Coronet is brought out of mothballs to distinguish it. I mean, they've used up most of the other names already. Magnum is still viable.
I like "Coronet", feels sort of "Corvette" to me, or maybe like "Satellite" or "Tempest". Not a bad name, though now that you say it I'll think "Clarinet R/T" forever, hahaaha. Clarinets are cool, Benny Goodman, Artie Shaw, Jimmy Dorsey, those guys were fantastic.