Yes it is! Too much for me, I've never been the biggest fan of red, always liked blue or green or even a white or grey/silver. That being said, my daily is a bright red sebring convertible, my tbird is maroon (electric current red to be exact), my 94 sc is bright red and so is the most recent 91 sc I picked up. I'm actually about to get a new daily, maybe next weekend if one of the two cars are still available, and one of them is ruby red. None have a red interior, but I did have a s10 Baja with one and I never really cared for that. That is a nice body color though, my tbird needs repainted and am not opposed to a different color than the original, it has too many shades of pink as it has faded, but want to keep it dark red/maroon...